 |
PRESS RELEASE
Back to Press Releases
February 1, 2007
SEARCH ENGINE MARKETING FIRM WHOAST INC. PROVES PAID SEARCH PAYS OFF IN ANY INDUSTRY
ELK GROVE VILLAGE, Ill. – Fashioning raw metal into rolls or rings may not sound glamorous enough for a place in the fast-paced world of paid-search marketing. The same could be said for corrugated plastic pallets.
Yet for National Metal Fabricators and GL Packaging, dedicating marketing dollars to pay-per-click, or PPC, campaigns has given them the chance to outperform industry competitors up to 10 times their size.
These two otherwise-unrelated companies benefit from the Internet strategies of a common partner, search engine marketing firm Whoast Inc. The Chicago-based SEM company thrives on building and executing paid-search campaigns for niche businesses, like National Metal Fabricators and West Chicago-based GL Packaging.
“Our philosophy is, that when done well, paid search can be right for any industry,” Whoast Inc. president Aaron Wittersheim said. “The Internet is used to search for everything, including metal fabrication and plastic pallets.”
Proving Wittersheim's point are the return-on-investment statistics of both companies. National Metal Fabricators has seen its leads and requests for quotation double and its Web site visits triple since beginning its PPC campaign. GL Packaging has increased its qualified inquiries by 50 percent, and landed 10 new clients, totaling more than $30,000 in additional business, since launching its campaign.
The companies agree PPC ads are a viable, long-term alternative to traditional, now-obsolete advertising mediums.
“We did not know what to expect, but we knew we needed more business,” National Metal Fabricators president Tom Bonine said. “Thanks to our campaign with Whoast, our inquiries for sheet-metal fabrication alone are up 15 to 17 percent. That tells us we are in front of our customer when they're looking for us.”
The same was true for GL Packaging, explained its president, Lewis Tomala. With just under 40 employees, the company needed a way to reach the same customers as its billion-dollar competitors.
“We're getting three to five new leads a day,” Tomala said. “We have the chance to compete effectively with companies much larger than ours.”
The two companies plan to expand budgets on paid-search campaigns in 2007. Whoast will continue to monitor closely the outcomes and performance of these manufacturers' ads, and develop new competitive strategies as the markets change , Wittersheim said. Whoast Inc., http://www.whoast.com, is a search marketing firm specializing in search engine optimization, paid search management and competitive analysis reporting. Founded in 2003, the company offers a host of Internet marketing services for Chicago and Midwest regional firms. For more information, visit http://www.whoast.com.
Andrea Kastor
Media Relations – Whoast Inc.
Can't Find the Words Inc.
tel. (630) 551-0554
cell. (630) 917-1012
fax. (630) 604-8032
Case Study :: National Metal Fabricators
Case Study :: GL Packaging
Whoast, Inc. :: Company Profile
top
|
|
|
|
