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CASE STUDY :: GL Packaging
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"Since the launch of the PPC campaigns, GL Packaging has acquired 13 new clients totaling over $32,000 and they continue to realize a true return on their investment."
~ Tracy Tomala, Product Manager, GL Packaging
Established in 1984, the company had grown substantially and was known as the Midwest's leading manufacturer of quality wood top frames and pallets. In 1995, the company changed their name to encompass the many new products and services they made to meet customer needs.
Today, GL Packaging, Inc. manufactures wood, plastic, and corrugated pallets as well as dunnage air bags and other packaging products. They serve a variety of industries around the United States through offices in suburban Chicago, Arkansas, and Mississippi.
GL Packaging is known for their quality products, innovative solutions and customer service.
The Challenge: How Can Our Customers Find Us?
GL Packaging knew that there were prospects on the Web searching for their products locally and regionally but just didn't know how to drive their target market to their Web site. Further, they were frustrated with a vertical service provider that had been unable to deliver results. With an internally developed and maintained web site, GL Packaging needed a partner who could take their site to the next level, provide expertise in the Pay-Per-Click (PPC) arena and deliver tangible results.
The Solution: Moving on Up
Whoast, Inc. mapped out a comprehensive plan that met GL Packaging's budget with ads and organic listings, as well as provided tips to improve their web site.
As part of that comprehensive plan, Whoast developed a custom PPC campaign to target Illinois and Mississippi prospects searching for a company to handle their corrugated pallets and air packaging needs.
"Just days after Whoast implemented their paid search solutions for our products' keywords, qualified inquiries into our product lines increased by 50%. With almost one solid lead per day, the results provided by Whoast's services have exceeded my initial expectations,"notes Todd Tomala, General Manager.
Whoast, Inc. also completed a search engine optimization project that delivered results in 60 days. Their current organic rankings for "corrugated pallets"have jumped from not being in the top 100 rankings to being in the top 30 results in Google!
The Benefits: Bottom Line Results
"Our leads have definitely increased,"states Tracy Tomala, Product Manager. "I used to click through about 20 pages on Google to find us. Now we're on page 1 or 2."
Since the launch of the PPC campaigns, GL Packaging has acquired 13 new clients totaling over $32,000 and they continue to realize a true return on their investment.
Web Site: http://www.glpackaging.com
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