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CASE STUDY :: Big Smile Dental
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"Working with Whoast, Inc. took me to the top ranking in the Chicago market. I received $72,000 in new business during one month as a result of Whoast's Web marketing efforts."
~ Dr. Theodore Siegel, Big Smile Dental
Dr. Theodore Siegel wants everyone to have a big, beautiful smile. His life's work makes that happen for people in the Chicago area. Located on the north side of Chicago, Big Smile Dental serves adults and children in dentistry and orthodontics.
The Challenge: Getting them in the Chair
Most people dread seeing a dentist, and would rather give a speech in front of an audience than sit in the dentist's chair. Dr. Theodore Siegel and the Big Smile Dental team understand people's fear, and go above and beyond to ensure their patients receive gentle and caring treatment – regardless of the procedure taking place.
But it's hard to stand out in a crowd of more than 900 dentists in Chicago. Great service, state-of-the-art technology and procedures, and knowledgeable staff will set a dental office apart, but not necessarily bring people through the door.
Big Smile Dental's challenge was to spread the word about their philosophy, advanced technologies and professional, caring staff.
The Solution: Stand Out in the Crowd
Dr. Theodore Siegel turned to Whoast, Inc. to implement a search engine marketing campaign. "They did what they said they would do,"he claims.
Whoast, Inc. deployed their search engine optimization methodology to organically grow Big Smile Dental's presence on Google, Yahoo! and MSN. "They took the time to make me feel comfortable with the steps and process."
The Benefits: Rising to the Top
"The Internet is the wave of the future,"notes Dr. Theodore Siegel. "I have a great web site, and can be found in the top search ranking under ‘Dentist Chicago' for dentists in the Chicago market."
The number of leads that come from the web site continue to grow. "In March 2007, I received 48 new clients from the Internet, which translates into $72,000 in new business,"said Dr. Theodore Siegel.
"Whoast, Inc. is completely honest and trustworthy. I feel good about the work we've done together,"concluded Dr. Theodore Siegel.
Web Site: http://www.bigsmiledental.com

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