Best of Blogs: March 2008 Archives

Matt Lester offers 10 Tips for A More Effective Paid Search Campaign. Always smart to review the basics.

Have a business blog? Darren Rowse, ProBlogger, offers high quality advice for Using Social Media to Grow Your Blog's Readership.

Speaking of social media, Lee Smith-Bryan writes an excellent post evaluating 7 Social Media Websites and Their Impact on SEO. If you're confused about how sites such as Twitter, Delicious, and Digg fit into the search marketing equation, this post will clear your head.

Jeffrey Smith advises that to improve your SEO, learn from your competition. Good advice for not only SEO, but any sales or marketing endeavor.

Here's a technical post from Patrick Altoft, Guide to Geo Targeting for SEO and Usability. Today companies can sell their wares anywhere around the globe regardless of their size. But to do so effectively, their Web sites must be nuanced country by country. Read this post to see how to build a geo targeted site.

With a recession here or looming, companies are scaling back. But Thomas M. Schmitz asks, B2B Marketing: Is It Time to Expand Your B2B Internet Marketing Strategy? For most companies the answer should be "yes".  As Schmitz points out, more and more B2B buyers are using the Web to do research and make decisions. It's no longer good enough merely to have a Web "presence".

And speaking of recession, Matt Bailey reveals Three Recession Proof Tactics You Can't  Afford to Miss. What are they? Search engine optimization, usability, and analytics. He's right - it's hard to imagine a bigger bang for your buck than taking full advantage of these three disciplines. 

Ronald Patiro makes two good points in his post on SEO strategy. First - test your hypothesis. Second - have a hypothesis!

Suffering from the same old same old? Small Fuel Marketing ofers 15 Simple Ways to Refresh a Marketing Campaign.

Diane Aull makes a really, really important point about why quality SEO costs money.

Here's a press release on Stumpedia.com. It's a new search engine model worth keeping an eye on, based on human rhythms rather than algorithms.

An interview with Andrew Shotland on the SEO Igloo Blog sheds light on local search.  

Wiep.net makes the case for why small business can outperform big business when it comes to Internet marketing.

From Utah Web Services, A CEO's Perspective on SEO, SEM, SMM, PPC, and ROI.

Scott Fish offers excellent advice on reputation management and reputation monitoring. These tasks are becoming more important by the day because of the widening business use of social networks and blogs.

Ian Lurie explains why you should bid on your brand name in PPC .

From Daniel McGuigan, an entertaining and instructive pictorial review of The Good, The Bad & The Pay-Per-Click Ugly.