Best of Blogs: February 2008 Archives

Now that social media has broken through to become part of mainstream marketing, reputation management is critical for companies large and small. Solid advice on reputation management from Jeffrey Smith.

From New Marketing to Basic Marketing ... Jake Matthews applies the 4 P's - Product, Price, Place Promotion - to online marketing.

Stoney deGeyter explains how to successful SEO campaign.

Jon Miller offers lots of detail on two ways to save money on  your landing page.

Lists are a dime a dozen on the Web, but this list of more than 100 Useful Web Resources for Small Business and Non Profits puts most of them to shame!

Want to go global? It's not impossible these days. Shannon Bowden put together this enlightening overview of multi-national search marketing strategies.

Another great list - this one from Junta42 on the topic of content marketing. It describes and shows examples of 42 ways to convey your message on the Web.

With all the attention on social media,  we shouldn't forget  the important role still played by paid search. Dave Naylor explains why PPC should be part of your long term strategy.

The lists keep getting shorter, but no less valuable. This one, from Esteban Panzera, offers 9 Tips for Planning a Social Media Marketing Campaign.

When is the last time you updated your Web site? If it's been a while, you may be leading with your chin with your online presence. Jennifer Slegg put together this nice self diagnostic tool - How stale and dated is your website? This is one test you'll want to take.

Large or small, companies can benefit from having a business blog. Mack Collier describes how several companies increased sales dramatically as a result of blogging.

Press releases, as I've mentioned many times, are an effective way to communicate with the market and build credibility. Here, however, Jennifer Mattern explains How Too Many Press Releases Can Damage Your Credibility.

Jeffrey Smith offers sound SEO advice on Using RSS Feeds & Content for Building Links.

Looking at content management systems for your new Web site? Confused by all the options with their various SEO bells and whistles? This really nifty flow chart from Randfish will help you figure out which CMS platform to use.

A detailed post from Doshdosh explores a couple ways to improve conversions for your Web site. As you will see, how you present information on your site makes all the difference.

Jordon Kasteler packs a lot of information about Universal Search into his brief overview post.

Your About Us page is a  key component of your Web site. Bill Slawski provides thoughtful reflections and advice on how to make the About Us page rock and roll.

If you're looking for more conversions - and who isn't? - Ann Smarty explains How to Call to Action, including a fascinating discussion of colors, an important and often overlooked nuance of Web site design.