Best of Blogs: October 2007 Archives

Last week Meme wrote about the growing importance of social networking, and here's a post from SEO 2.0 called the Top 7 Niche Social News Communities that demonstrates how vibrant social networks have become.

The power of social networks is a development search engine marketers must pay attention to. Valleywag describes cutting edge pay per click models that are taking shape in the Facebook community.

Speaking of Facebook, Tech Crunch reports on how that community is primed to do battle with the leading professional social network, LinkedIn.

Search Engine Land asks the question, is social media marketing the new SEO? Whether it is or isn't, clearly the definition and objectives of SEO are changing.

A helpful post from 10e20 on the importance of images in linkbait articles, and how to maximize their effect.

Search marketers must know their audience. SEM Geek explains who the Echo Boomers are and how to market to them.

From SEO Theory, 20 Hard Core SEO Tips every search marketer should know!

Happy Halloween from everyone at Whoast!

The world of search engine marketing is changing fast. Here are articles you can read fairly quickly to keep your finger on the pulse of at least a few major developments.

Search trends. Yesterday comScore released a study of worldwide search, full of noteworthy statistics. As expected, Google dominates the field, but foreign search engines are gaining share. Why? The Web is a worldwide phenomenon. In fact, according to this study, Europeans and Asians conduct more searches than Americans. More evidence that American companies need to think globally, regardless of size.

Universal Search. Everybody's talking about it, but what is it? Lee Odden explains Universal Search for the non-technical reader - what it is, why it's important, and how companies can optimize their online marketing to leverage it. If you've been wondering how video, podcasting, press releases, audio, and images fit into your search marketing strategy, read this post.

Mobile Search. Jon Miller worries mobile search is irrelevant to B2B marketing. He makes several good points, but I'm not sure I agree. As mobile devices become easier to use, more versatile, and more pervasive, they may become as natural a part of doing business as cell phones.

Search Engine Optimization and Pay Per Click. Companies often ask, which of these should I do? Wrong question!  Brian Kaminski explains not only why you need SEO and PPC, but why you need to integrate them.