Worthwhile reading on search engine marketing from around the blogosphere ...
I always heard that anchor text for links MUST be keyword-rich. But Copyblogger explains very persuasively that
anchoring text with "click here" makes a world of sense.
And while we're challenging conventional wisdom, take a look at Search Engine Land's
Top Ten Organic SEO Myths. Author Jill Whalen asserts, among other things, that adding fresh content won't necessarily increase your search engine rankings, and that PPC ads have no impact on rankings.
Search Engine Guide reports that
27% of the Top 100 Internet Retailers [are] Still Missing the Boat on SEM. That's a big number, and a big opportunity for smaller retailers who want to develop a strong Internet presence. The opportunity should not be overlooked - it's sometimes easier for a small firm to optimize its site, and always less expensive.
Adding images to your website? Good idea, but even better if you construct your images so the search engines can find them. Search Engine Land details
Six Simple Steps to Image Optimization.
And finally, from Pingable,
15 Common Web Design Mistakes that You Should Avoid. Effective search engine marketing is only half the battle. Once visitors come to your site, you need to give them a pleasant experience. Solid web design is a big part of how you make that happen.
