Best of Blogs: August 2006 Archives

Being a new form of communication, blogs have yet to find their exact niche. The questions of whether bloggers are journalists, and to what extent they are protected by the First Amendement, remain open. Corporations should pay attention to and get involved in the discussion--the issues impact a company's policies with regard to its blog's content and comments.

The Electronic Frontier Foundation offers a comprehensive rundown of pertinent legal issues.

Commentary from David L. Hudson on blogging and the First Amendment.

Commentary from Jennifer L. Peterson on the touchy subjects of defamation, privacy, and copyright protection.

An A-to-Z explanation of podcasting legal issues from Creative Commons.

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Blogs are here, but where are they going?

Neville Hobson reports on the latest blog trends from a Pew Internet study.

Duncan Riley predicts a tsunami in The Blogging Times. If blogging can be said to have a status quo, it won't be around for long.

Jiboneus predicts an audio-based blogosphere in this short and entertaining post.

An excellent discussion of trends in blogging and traditional journalism from Steven Berlin Johnson, highlighting how bloggers and journalists are defining new roles for themselves and each other.

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Blogs are, of course, part of a bigger marketing picture. And because of rapidly evolving technology, conventional thinking about marketing is fast becoming obsolete. Here are just a few examples of how the experts are re-evaluating tactics and strategy.

ProBlogger Darren Rowse explains how to target your readers. An example of social networking at work.

A fascinating post from 2004 by Jennifer Rice in her Mantra Brand Consulting blog titled "Brand as Ecosystem". Putting blogs in a broader marketing context, she looks at brand building as a series of connections, not components.

Guy Kawasaki discusses Chris Anderson's groundbreaking book on marketing, "The Long Tail". The advent of online niche marketing needs to be considered in business blog strategy.

A brief but powerful post from BtoBOnline.com about how blogs improve Web traffic and media attention.

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"Best of the Blogs" is a selection of helpful and thought-provoking posts from around the blogosphere. Today the topic is blogs.

Detailed statistics on the growing popularity of blogs from WebMetricsGuru. Advertisers will notice a high percentage of blog surfers are at the high end of the income spectrum.

The difficulty of achieving quality content on blog posts provokes a lively discussion on ProBlogger.

Suggestions on how to measure blog performance from SEOmoz. Tracking results is critical for business blogs. There's more ways to do it than you might think.

A list of top blogs for and about entrepreneurs from Scott Allen at About.com. Excellent resources for businesses of any size, really.

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