Competition between Google and Microsoft is heating up on several fronts. An area of special interest to us is in the pay-per-click arena. Yahoo! Search Marketing hasn't put much of a dent in Google AdWord's market share. Can Microsoft's adCenter fare better?
Tech Quotient presents a thorough overview of Google versus Microsoft on all fronts.
Josh Einstein voices concerns over the adCenter back end. He is not alone.
But then, some rant just as loudly about Google's customer service, as Matt Heaton's post and ensuing discussion make clear.
Matt Grehan from ClickZ discusses the relative merits of personalization versus customization. In his view, that is what separates AdWords from adCenter.
A look toward the future from Random-Success.com. The competitive dust won't be settling any time soon.
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