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Effective sales copy is critical to any company's success. We all know that. Yet, we don't always know exactly which ingredients combine to make our copy powerful. In an earlier post (The 10 P's of Powerful Promotional Copy), we discussed the importance of using the right words to create the desired effect in our reader/prospect.
To paraphrase, let's simply say that the specific words we choose to use in our sales copy directly determine the degree of success (or failure) we experience as a result. That means that even if your copywriter understands the basic principles of crafting copy that creates interest in your reader, you'll still require the added element of power words to pack the persuasive punch that will push your promotional copy over the top with your prospect.
Power Words Equal Persuasive Copy
The following words are some of the most effective at eliciting the positive emotional responses that can lead to increased sales for your company:
Power Adjectives:
Free, Big, Today, Glad, Own, Important, Special, Better, Best, New, Revolutionary, Up-to-the-minute, State-of-the-art
Power Adverbs:
Today/today's, Now, Super
Power Verbs:
Save, Test, Serve, Try, Expect, Own, See, Endorse, Invest, Help
Power Nouns:
Discount, Gift, Guarantee, Trial, Savings, Reward, Sale, Blowout, Event, Clearance, Service, Support, Feedback, Future, Solution, Benefit, Secret, Investment, Offer, Answer
Power Word Combos:
Free gift, Trial offer, Free trial, Save big, Clearance sale, Special offer
Power Sentences/Phrases:
Don't wait.
Put us to the test.
You'll be glad you did.
See for yourself.
No risk
Endorsed by
Invest in your future.
Incorporate as many of the above power words and phrases into your promotional copy as possible and watch your sales exponentially increase.
Further Resources
For more information on the best ways to incorporate power words into your promotional copy (and more suggested power words to use), visit the following websites, which offer helpful articles, word lists, and videotaped tips for making your sales communications pack a powerful punch:
Power Writing Words for More Responses, Agents Insurance Marketing USA
Absolutely Stunning Key Power Word Phrases that Sell, AIM, USA
25 Million Dollar Sales Words, Buzzle.com
Increase Sales - Use These Words to Make More Sales, Jeff Schuman, SEO Web Design Talk
How to Attract Attention to Sales Copy With Power Words, by Leva Duell
Video (YouTube - 6+ minutes): Chuck's Coaching Corner of the Week, Chuck Bauer (chuckbauer.com): Words that Sell - Sales Training and Coaching (Book), by Richard Bayan
