Is your business on the internet or are you an internet business? There is a fundamental difference between the two that some businesses fail to see. One is simply having a presence on the internet with maybe a few snazzy applications to wow a visitor or two, the other is a business that actually derives revenue from its presence on the web. Yes, technically you can be both, but if you don't utilize the tools available to you, you might be stuck with what is simply an electronic brochure.
Are you ready to take the plunge, but not quite sure where to start? A little overwhelmed with the options, jargon, and acronyms that abound? Lucky for you (just like anything else on the web) there are references galore ready for you to read through - here are a couple -
- Website 101 yes, there are ads everywhere on this site, but they have to pay the bills somehow. This site offers free web tutorials for small ecommerce startups. Topics range from Domain Name Tutorials to Third Party Credit card Processing their tutorials are technically articles that talk you through each topic in-depth -- a good way to start your knowledge-gathering.
- Entrepreneur.com has a section dedicated to ebusiness. Here, you can connect with discussion groups, and see how to get started. New articles keep you updated on the latest e-trends that specifically impact the small business sector.
Beyond the miles of articles on the web a good resource might actually be the platform/site you choose to build your business around - whether you specialize in handcrafted items (etsy.com would be a good place for you to canvass) or antiques (whether you decide on craigslist or ebay) it's always good to go beyond a "let me build a cute website" way of thinking - in most cases using a platform that is already in front of your market for your particular niche might be the best way to ease your entry quickly and effectively. A big plus is that these sites also give you ample means of researching your "competitors" in terms of pricing, products etc.