
Few question the allure of free shipping, especially these days. But Holly Buchanan asks,
Do Women Respond to "Free Shipping" More than Men? Must read post and conversation for consumer products marketers.
From Traffikd,
A Small Blogger's Guide to Social Media Marketing. I don't think you have to be a blogger to enjoy this simple explanation of these new and still somewhat mysterious online marketing tools.
An incredibly thorough review of email marketing from Adam Audette,
An Email Marketing Tip Sheet.
16 Things to Look for in a Website Health Check from Glen Allsopp focuses on SEO elements that people frequently overlook or underestimate the importance of.
A technical SEO post,
5 Common Crawlability Mistakes that Kill Your SEO Success, might be a good basis of discussion between business owners and their Web developers if SEO results are not up to snuff.
Flash animation used to be useless from an SEO standpoint, but that's all changing now that
Google is crawling indexing Flash content, as reported by SearchEngineLand. This breakthrough has major implications for Web page design.