With a long weekend coming up, let's not spend it in front of the computer! This installment of readable SEM links is short and sweet.E-commerce spending increases double-digits every year. Expect the trend to accelerate thanks to
sky high gasoline prices. More reason than ever to invest in online marketing.
Here's a readable, non-technical overview of
Social Media Marketing for Small Business.
Social media is all the rage, but Traffikd warns us not to overdo it trying for
social media traffic.
However, if you're embracing social media, here are excellent
Tips for Building Communities, Online and Offline.
Overwhelmed by the complexity of search engine optimization? Good news from SearchEngineLand - the most
powerful SEO tactic is simplify, simplify, simplify.
A very fine overview from Lidija Davis on
How to Be an SEO Rock Star. Again, nothing overwhelmingly complex, but you have to cover all the bases.
From Omniture,
five landing page fundamentals.
Jeff Paro makes a strong case for investing in "old fashioned"
pay per click marketing. Just because PPC isn't making headlines right now doesn't mean you should overlook it.
