From Galen De Young,
Six Mistakes B2B Marketers Continue To Make With Organic Search. Absolute must reading if you're developing a new Web site or upgrading one.
From Matt McGee, a superb
search engine marketing case study that demonstrates how a business of any shape or size can succeed online with the right approach.
Jeffrey Smith asks,
Should You Target Competitive Keywords, The Long Tail, Or Both? Fortunately he provides clear answers in this technical post.

In another highly detailed post, Steven Brier explains
How to Optimize Local Business Profiles for Free Local Directories. Solid, cost-saving advice for local businesses looking to expand their customer base.
List lovers will love this list from Richard Burckhardt,
55 Quick SEO Tips Even Your Mother Would Love. What's your favorite? Lately, mine is #45.
Here's an article from
USA Today -
Circulation continues to fall at most top newspapers. Yet another indication of the importance of integrating new media into advertising and marketing campaigns. Compare these lackluster results to
how Google is doing.
Whoast wears a white hat, but we recommend reading
Why Whitehats Need to Know Blackhat SEO. Alas, the world is gray, but for those who know that, SEO results can be gold.