Podcasting is easy, inexpensive, and effective. The question is, how to use podcasts on the company Web site. Here are a few ideas to get your creative juices flowing. What other ideas do you have?
1. Create an "Issues" section for your site, with each page dedicated to a podcast conversation between two employees around a critical business issue. Invite customer comments and publish them on the page. (This would work quite well on a blog.)
2. In the Bio section, include a short podcast from each employee being profiled, perhaps done in the form of an interview. What a great way to personalize your business and reach out to customers!
3. Archive a list of customer testimonials. Think how effective testimonials are in written form -- imagine the power of hearing an endorsement.
4. Link to complex terms in your site's content, and use a podcast to explain them. You see this now in written form when you hover over anchor text; again, using a podcast adds power. People have different learning styles, but many prefer verbal instruction to written.
5. For sites with a "Just for Fun" section or lighthearted tone, how about a podcast Joke of the Day? Again, verbal delivery trumps written for eliciting a strong emotional response.
