(satire)
Today, April 15, your thoughts may be on how to pay less corporate income tax in 2008, which makes perfect sense considering 2008 may be do or die time. Tax rates figure to start climbing in 2009 with a new administration coming in and our temporary tax cuts scheduled to expire in 2011.
Although I have no financial expertise whatsoever, I think I've discovered a sure fire way any business can reduce its tax burden almost instantly. Here it is.
Halt your search engine marketing program.
Search engine marketing is simply too profitable. Properly chosen and executed organic and paid search techniques require relatively low investment and drive a high volume of qualified traffic to a Web site. Search engine marketing is, in general, capable of producing sales at a much lower cost than what can be obtained through traditional marketing methods. This is why
corporate investment in search marketing continues to climb rapidly as the traditional marketing spend continues its steep and steady decline.
In 2007, U.S. companies spent $12.2 billion in SEM - a 30% increase from 2006. Why? Because SEM is
profitable. Ergo, to reduce profits, eliminate search engine marketing from your business plan.
Instead of spending $3000 on search optimization, spend $10,000 on Yellow Page ads. Replace the productive $5,000 pay per click campaign with a $20,000 telemarketing program. Should work like a charm! You'll spend more to achieve inferior results and probably wind up with a tax
refund in 2008. Let your competitors, who by year end will have picked off most of your business, worry about taxes. You'll be laughing all the way from the bank.
