If you've invested time and money to attract site traffic, you want visitors to read your message. That's why it's crucial to make your message readable, inviting. Otherwise, visitors will pull back and click off.
1. Avoid using ALL CAPS. They are hard to read, especially in headlines. They also distract from surrounding text, which may cause readers to miss your message.
2. Avoid multiple text colors. Again, distracting. It's OK to use a highlight color for headlines and subheads, but otherwise be judicious.
3. Avoid multiple fonts.
4. Use multiple font sizes only when you have a good reason.
5. Avoid italics,
which are harder to read on a screen than in print.6. Break up long chunks of text with bullet points.
7. Break up long chunks of text with subheads, especially ones that incorporate keyword phrases.
8. Replace colons and semicolons with a dash. Much easier to read dashes on a screen. Sometimes you have to break grammatical rules to accomplish the switch; in such cases you must choose between readability - and formality.
9. Never use reverse print (dark text on a light background) unless your site has minimal content. Reverse print looks cool, but is extremely hard to read. Black text on an off white background is the easiest to read.
10. Match your font size to your audience. If your product appeals to senior citizens,
go big, because they
won't be able to read small fonts. For more on this topic,
click here. 11. Keep sentences short. Doing so makes your ideas easier to follow and eliminates the need for those pesky colons and semicolons.
12. The color for anchor text should be bold enough to stand out, but not so bold as to overwhelm the rest of the content.
