Matt Lester offers
10 Tips for A More Effective Paid Search Campaign. Always smart to review the basics.
Have a business blog? Darren Rowse, ProBlogger, offers high quality advice for
Using Social Media to Grow Your Blog's Readership.
Speaking of social media, Lee Smith-Bryan writes an excellent post evaluating
7 Social Media Websites and Their Impact on SEO. If you're confused about how sites such as Twitter, Delicious, and Digg fit into the search marketing equation, this post will clear your head.
Jeffrey Smith advises that to improve your SEO,
learn from your competition. Good advice for not only SEO, but any sales or marketing endeavor.
Here's a technical post from Patrick Altoft,
Guide to Geo Targeting for SEO and Usability. Today companies can sell their wares anywhere around the globe regardless of their size. But to do so effectively, their Web sites must be nuanced country by country. Read this post to see how to build a geo targeted site.
With a recession here or looming, companies are scaling back. But Thomas M. Schmitz asks,
B2B Marketing: Is It Time to Expand Your B2B Internet Marketing Strategy? For most companies the answer should be "yes". As Schmitz points out, more and more B2B buyers are using the Web to do research and make decisions. It's no longer good enough merely to have a Web "presence".
And speaking of recession, Matt Bailey reveals
Three Recession Proof Tactics You Can't Afford to Miss. What are they? Search engine optimization, usability, and analytics. He's right - it's hard to imagine a bigger bang for your buck than taking full advantage of these three disciplines.
