Now that social media has broken through to become part of mainstream marketing, reputation management is critical for companies large and small. Solid advice on
reputation management from Jeffrey Smith.
From New Marketing to Basic Marketing ... Jake Matthews applies the 4 P's -
Product, Price, Place Promotion - to online marketing.
Stoney deGeyter explains how to successful
SEO campaign.
Jon Miller offers lots of detail on two ways to save money on your
landing page.
Lists are a dime a dozen on the Web, but this list of more than
100 Useful Web Resources for Small Business and Non Profits puts most of them to shame!
Want to go global? It's not impossible these days. Shannon Bowden put together this enlightening overview of
multi-national search marketing strategies.
Another great list - this one from Junta42 on the topic of
content marketing. It describes and shows examples of 42 ways to convey your message on the Web.
With all the attention on social media, we shouldn't forget the important role still played by paid search. Dave Naylor explains why
PPC should be part of your long term strategy.
The lists keep getting shorter, but no less valuable. This one, from Esteban Panzera, offers
9 Tips for Planning a Social Media Marketing Campaign.
When is the last time you updated your Web site? If it's been a while, you may be leading with your chin with your online presence. Jennifer Slegg put together this nice self diagnostic tool -
How stale and dated is your website? This is one test you'll want to take.
