In the world of search engine optimization (SEO), misinformation and misconceptions abound. This is due partly to the fact that search engine optimization is an inexact science. To a certain extent, the experts are shadow boxing with the search engines, whose search algorithms are closely guarded secrets. To get an idea of the greyness, read how one expert,
Gyutae Park, refutes the arguments of another expert.
And here, by
Vinnie Goldsmith, is the post Gyutae takes issue with.
Shaun Anderson likens internal Web site navigation and architecture to a heating system. It's a practical metaphor for a rather abstract subject, and I think it helps us understand how to build a Web site that works for readers and search engines.
For any pay per click (PPC) campaign, a persuasive landing page is essential.
Scott from Stepforth offers 5 simple but crucial tips for raising landing page conversions.
Have an online store?
Stoney deGeyter reveals 12 tips for making product pages more effective. How many of these 12 do your product pages adhere to? Very few online stores adhere to them all. Highly instructive.
Major search engines have been buying up SEO firms like they're going out of style. This conflict of interest is, or should be, a concern for online marketers.
Scott Buresh lays out the problem and explores the implications.
