Marketing activities must be integrated to be effective. Evil Green Monkey explains how to take advantage of
offline advertising to strengthen your online advertising. It's a simple bridge companies often fail to build.
If you're looking for a benchmark for your e-commerce Web site, look no further. Here is a list of the
Top 10 Retailers by Conversion Rate. What better way to measure success than by conversions?
Jennifer Osborne explains the
Top 5 Marketing Mistakes to Avoid when Optimizing a Website. As we all know, Web sites are written for two types of readers - human readers and search engines. Copywriters must always be mindful of SEO principles. Jennifer makes the excellent point that search engine optimization is more than a technical function. SEO projects must take full account of marketing principles for their work to be effective.
Half the challenge of developing a profitable online business is building the correct model. Doshdosh gives us
16 Types of Websites You Can Create for Profit. Where does your Web site fit in?
Carsten Cumbrowski lists
11 Steps to Successful SEO for Your Business. It's a wonderful road map, not only for knowing what needs to be done, but when to do it. Note that his final point is to carefully analyze conversions, which takes us back to the Evil Green Monkey, as it were.
