The world of search engine marketing is changing
fast. Here are articles you can read fairly quickly to keep your finger on the pulse of at least a few major developments.
Search trends. Yesterday comScore released a
study of worldwide search, full of noteworthy statistics. As expected, Google dominates the field, but foreign search engines are gaining share. Why? The Web is a worldwide phenomenon. In fact, according to this study, Europeans and Asians conduct more searches than Americans. More evidence that American companies need to think globally, regardless of size.
Universal Search. Everybody's talking about it, but what is it?
Lee Odden explains Universal Search for the non-technical reader - what it is, why it's important, and how companies can optimize their online marketing to leverage it. If you've been wondering how video, podcasting, press releases, audio, and images fit into your search marketing strategy, read this post.
Mobile Search. Jon Miller worries
mobile search is irrelevant to B2B marketing. He makes several good points, but I'm not sure I agree. As mobile devices become easier to use, more versatile, and more pervasive, they may become as natural a part of doing business as cell phones.
Search Engine Optimization and Pay Per Click. Companies often ask, which of these should I do? Wrong question! Brian Kaminski explains not only
why you need SEO and PPC, but why you need to integrate them.
