Search engine marketing can seem impossibly complex, or it can be quite simple. Here's a look on the simple side.
Be relevant. One way to increase to capture reader attention and lead people to your site is called article marketing - writing and distributing original content on industry specific websites or blogs. Promotional World provides insight with "
Article Marketing: Your Secret Weapon to Increasing Your Search Engine Rankings".
Get found. A second SEO must is identifying the right keywords. There can be more to doing that than meets the eye, as illustrated in the case of
Initiate Systems, Inc. Understanding your customers, and how they think about your products and services, are paramount.
Measure up. It isn't always easy to calculate the worth of your PPC campaigns, but Peter Grudner's post,
"Which Search Engine Works Best?" runs through his very effective method of determining his cost per qualified lead - well worth studying. No matter what kind of search marketing programs you use, it's imperative to evaluate results. You can't go "by feel."
Although we're talking about relevance here, I'll be completely irrelevant for a moment and mention Meme's most exciting find of the month -
Google Ice Cream!
