Have you been feeling a bit neglected lately? Unvisited and unread? Are you thinking that just maybe you need to start forcusing on marketing your web site? You're not alone. According to search engine guide, 27% of the Top 100 Internet Retailers Still Missing the Boat on SEM Here, according to the
search engine guide are what some of them did right.
A common theme among well optimized sites? Content that went beyond traditional web pages. Well optimized sites were more likely to have blogs, to include podcasts and to make use of video files. Well optimized sites also feature more incoming links than lesser optimized sites, though the report gives many examples of well linked sites that are poorly optimized.
Some of the biggest steps you can take for your site may be the simplest ones- here are some for you to consider:
- Place your web url on all marketing materials, including business cards, letterhead etc.
- Use your website as reference when talking to customers, vendors, etc. If your website is constantly updated with fresh content and filled with valuable information on your product or service this should not be hard to do.
- Register your site in as many relevant places as you can the more places your customers tend to go the easier it will be for them to find you.
Everyday, broadband capability is reaching more and more people. That means regardless of the size of your business, your ability to market your website is becoming more and more crucial. The article on
"The Website Traffic Myth" talks more about the common held belief around the build-a-Website-and-they-shall-follow mentality.
What are other companies doing?
PC World talks about industry best practices for e-business and online marketing
