"Conversion rate" is a deceptively complicated term in search marketing. Kevin Gold explains the nuances of conversion rates in his detailed and informative post.
Some folks love to use frames in Web site design. Pandia explains why frames and SEO don't mix.
In many quarters, Google is under fire for invading our privacy. The issue is complicated for consumers, because there's a trade-off between protecting our personal information and effective searching. In his thoughtful post Google, Privacy and You, Stuart Brown offers a much needed balanced view.
Everybody's talking about conversational marketing. Search marketers need to pay attention to how it evolves, because conversations may someday become more effective than interruption marketing techniques and even certain forms of paid search. The big question, posed by Nic Brisbourne, is this--will conversational marketing scale? Like the rest of us, he doesn't have the answer, but kudos for asking the right question.
But then again ... is scalability the right question? Tony Hung makes the case that when you scale conversational marketing, it's no longer conversation.
