The popularity of online video is surging, but video and search engine optimization aren't easy to mix. SEO specialist George Ajazi explains how to optimize video for natural search.
Speaking of surges, from Silicon Alley Insider, statistics that confirm the surging popularity of online advertising. While traditional media spending continues to shrink, online market share increased 7% in one year--astounding.
We've written about blackhat SEO and whitehat SEO recently, always taking the position that blackhat is to be avoided like the plague. But Mark Jackson takes an objectivel position and explains when marketers should wear the white hat, gray hat, and even the black hat.
Thomas McMahon reports from SES 2007 on the latest thinking on Web analytics. Web analytics, already a mysterious art, promises to become even more complex with the need for tools to track social media and other online activities.
Along those lines, read Susan Esparza's The Impact of Social Media on Search Rankings for a better understanding of how our complex online world is becoming more complex.
