Search engine optimization is not only for the business that has its own stand alone website. Businesses that sell on eBay can gain a lot of momentum and better ROI implementing sound SEO strategies. A lot of the SEO principles are applicable to the eBay merchant, the only difference being that the strategies would be focused on the microcosm of eBay. Here are a couple of tips:
Maximize keyword usage in your listing descriptions and titles. Do your research: find out which words get the best results rather than guess. Check and change your search engine keywords (found under marketing tools)--the ones automatically generated by eBay are based on your descriptions alone.
Utilize all that eBay has to offer a merchant. Make sure you fill out your store description with as many useful keywords as possible. Also, create your “about me” page and make links to your store from there. eBay has a handy SEO guide online that can give you even more handy tips.
SEO-ing your eBay store is essential because of the growing competitiveness within eBay, Check out these forums for some helpful opinions and recommendations.
Cre8asiteforum has a discussion on SEO and eBay
Searchenginewatch also has a forum on SEO on eBay
