AdSense, Google's immensely popular ad publishing tool, keeps getting better. The AdSense staff sent out a newsletter yesterday recapping recent upgrades, including--
1. Click-to-play video ads;
2. Multiple ad channels for any ad unit;
3. Simplified billing;
4. Electronic Funds Transfer (EFT) now available in the Czech Republic, Finland, Israel, and Slovakia; and
5. AdSense for Newspapers now in early testing.
Monetization opportunities abound for companies that use SEO and SEM to build audiences for their Web site and/or blog. In particular, click-to-play allows even small companies to economically produce attention-getting video ads. In addition, click-to-play may be the format of the future, since, as Google points out, it gives control to the user. In a world weary of ad overload, user control is a welcome change. Paul Dunay offers further details.
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Happy Holidays from the Whoast Team!
