We mentioned in our last post that companies may not be fully aware of the power of Web analytics. As promised, here are some places to learn more.
Google Analytics now offers its program at no charge.
Statcounter, another popular provider, offers a free demo on its site.
ClickTracks, a third key player, offers a free trial and a good deal of useful information.
Read a thorough overview of the importance of Web analytics from the Web Analytics World blog.
This article from Digital Web Magazine runs through the nuts-and-bolts of Web analytics in easy to understand terms.
A recent post from Dianna Dilworth reveals this startling fact: While 56% of marketers say the Internet is key to their business, only 15% of them actually measure results!
Applying Web analytics to e-mail might be the next breakthrough. David Baker gives a look into the (near) future.
Other ideas or comments? Please let us know!
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