For business blog monetization, companies have to answer two questions--
Do we want to monetize our blog at all?
If so, how do we monetize our blog?
Some helpful perspectives from around the blogosphere--
An easy-to-understand overview from Jessica Duquette.
ProBlogger Darren Rowse offers several monetization strategies, including some that are definitely "outside the box".
A very impressive list of promotional and tracking resources from Elizabeth in Blogging--What's in it for Me?
"Feedvertising" is a fairly new concept of advertising through your blog's RSS feed. Lee Odden's interview with Andy Hagans sheds light on this promising new monetizing model.
Starting a blog out on the right foot makes monetization far easier. From The Newspaper Blog, a thorough guide to chosing the right niche topic for your blog.
Ideas or comments? Please let us know!