With the media coverage that hit this week, click fraud is back on the front page. As we discussed earlier this week, that's a good thing. For a more detailed picture of the issue, look here.
Alan Chapell provides a thorough overview of the click fraud problem, past, present and future.
An interesting perspective on the social dimensions of click fraud from FreeCashSpace.
Other advertising models offer some protection from click fraud. A balanced assessment of the CPA (cost-per-acquistion) model from The Equity Kicker.
HitTail offers advice to advertisers who want to take matters into their own hands when it comes to eliminating click fraud.
An outstanding article from BusinessWeek that runs down alternate advertising models and techniques advertisers use to reduce click fraud.
News or ideas to report? Please let us know!
