Blogs are, of course, part of a bigger marketing picture. And because of rapidly evolving technology, conventional thinking about marketing is fast becoming obsolete. Here are just a few examples of how the experts are re-evaluating tactics and strategy.
ProBlogger Darren Rowse explains how to target your readers. An example of social networking at work.
A fascinating post from 2004 by Jennifer Rice in her Mantra Brand Consulting blog titled "Brand as Ecosystem". Putting blogs in a broader marketing context, she looks at brand building as a series of connections, not components.
Guy Kawasaki discusses Chris Anderson's groundbreaking book on marketing, "The Long Tail". The advent of online niche marketing needs to be considered in business blog strategy.
A brief but powerful post from BtoBOnline.com about how blogs improve Web traffic and media attention.
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